His appeal is such that anything he puts his name to is guaranteed to get millions of eyes on it. Son is obviously an inspiration on Korea's next-gen footballers, but his influence goes way beyond sport, it's another reason why they call him the 'Korean Beckham'.Ĭommercial videos of Son messing about at home in branded sports kit gets ten million views on YouTube and the time he tried ' British fish head pie' (His best line was definitely "if someone removed the fish heads I would eat this!") has been watched over five million times. Son Heung-Min inspired a Declan McKenna song Son isn't just a footballing phenomenon, he's a cultural icon and a commercial force.ħ. “The popularity of Tottenham Hotspur in South Korea perfectly illustrates the positive impact a standout player can have on a sports franchise in a market halfway around the world,” said Marco Nazzari, Managing Director at Nielsen Sports. Next on the list is Manchester United who claim 6.1% of the support. In a country of 52 million people 21.4% of South Koreans aged 16 to 69 identify as Tottenham fans - that's around 11 million fans according to the Nielsen Fan Insights surveys as reported in Reuters. Park won a UEFA Champions League and four English Premier League titles in seven years in Manchester, but he left United in 2012 and Son is the new show in town. More Tottenham fans in Korea than in the UKīefore Son, his was a country of mostly Manchester United fans thanks to the legacy of Park Ji-sung and the Manchester club's successful marketing strategy across Asia. “Son Heung-min’s value is continuing to increase and his heyday is now, which implies the estimates will keep rising with time,” it concluded.Ħ. The report cited 'consumer goods export enhancement', 'added value inducement', 'intangible value such as boys’ and girls’ pride' and a huge increase in advertising sales. The report by the Ministry of Culture, Sports and Tourism and the Korea Institute of Sport Science in December 2020 states that Son's economic impact is ' even greater than that of BTS'.Īccording to the ministry Son Heung-min’s economic effect is estimated at 1,988.5 billion won (1.78 billion dollars) while earlier, in September this year, they estimated the effect of BTS at the top of Billboard Hot 100 at 1,712.5 billion won. Son is always modest, always playing down his own importance and giving the credit to others, but a recent report puts him ahead of Korea's K-Pop giants.
She picked a good game as Tottenham beat Crystal Palace 4-0 that day in September 2019, Son scoring twice. "They've been doing unbelievable for our country and I'm really proud of them." - Son on K-Pop bands BTS and BlackpinkĪlso a fan of Blackpink, the support is mutual there too - one their singers Jisoo showed up at the Tottenham Hotspur Stadium to watch Son play. I’m grateful, and I’ll continue to cheer them on.” Also, I don’t know if BTS’s fans will see this, but I hope you’ll let them know that I’m supporting a lot. So I hope that you will let them know that I’ll be cheering them on a lot too as a small supporter. “They’re famous in England too and famous around the world.
“Yes, I heard about that,” said Son afterwards. You Young is next in line to Yuna Kim's figure skating throne, Choi Ji-man and Choo Shin-soo are the latest Koreans to make it to baseball's Major League, and footballers like Kang-in Lee at Valencia are following in Son's footsteps.īut humble as ever, the Tottenham man always says that he isn't the biggest star from his country, BTS are.Īnd there is mutual respect between Son and BTS, when the band played Wembley Stadium in London back in June 2019, band member RM flashed a cap with 'SON' on the front, and 'Spurs' on the back while singing the song 'Anpanman'. Son has become part of a Korean cultural wave that has swept the world.īTS are the biggest boyband in the world, Blackpink aren't far behind, Bong Joon Ho's Parasite became the first-ever non-English-language film to win an Oscar for best picture, and Psy's Gangnam Style topped charts in more than 30 countries.
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